Friday 2 December 2011

Face-to-face marketing, is all about rapport

The most important single ingredient in the formula of success is to know how to get along with people”
—Theodore Roosevelt

Sirius Star Marketing follows the above famous quote. The company further illustrates "Imagine about people you feel at ease with. It could be your better half, other members of your family, friends, business fellows, clients, and even the postman. What do you find in them that make you feel at ease? Where does this comfortableness come from?

It may be because of a common interest you share with that person - a loved film, mutual friends and familiarities, or lookout on life. The results can be the same, and that what prompts us to do business with such people, and trust - people we feel at ease with.

Let’s presume you are approached by a prospective client and called for a thoughtful question. Let’s guess that this individual answers in a soft voice as in our former example. If you generally speak in a loud voice and don’t align the volume this person will feel estranged and comfortless and a fence of indifference will grow. When you lower your voice to equal theirs, the chance of making comfort is greatly raised. There are many hints to look for such as attitude, gestures, personal space. So all this makes a perfect ambience for that great customer relation, and a way of success in face-to-face marketing