Sirius Star Marketing has found that its niche market - Singapore, is one of the most open, and competitive markets in the world.
The 2011 Business Index ranks Singapore as the best country in the world to do business - ahead of Hong Kong and New Zealand. Singapore is also ranked third in the World Economic Forum’s Global Competitiveness Report behind Switzerland and Sweden. Besides the innovative and highly successful economic system, the company has found equally strong roles dubbed as the Singapore model.
The Singapore Model was born out of necessity. In the beginning for Sirius Star Marketing, Singapore was a relatively small domestic market, and thus has to open its economy to external markets in order for the economy to thrive. However, the economic policies by the government have safeguarded the country from fluctuations in the global market. Apart from these policies, the government has also actively encouraged new industries to develop in Singapore so as to respond to the needs of the global market. This has helped the company to achieve a reach beyond the borders.
The 2011 Business Index ranks Singapore as the best country in the world to do business - ahead of Hong Kong and New Zealand. Singapore is also ranked third in the World Economic Forum’s Global Competitiveness Report behind Switzerland and Sweden. Besides the innovative and highly successful economic system, the company has found equally strong roles dubbed as the Singapore model.
The Singapore Model was born out of necessity. In the beginning for Sirius Star Marketing, Singapore was a relatively small domestic market, and thus has to open its economy to external markets in order for the economy to thrive. However, the economic policies by the government have safeguarded the country from fluctuations in the global market. Apart from these policies, the government has also actively encouraged new industries to develop in Singapore so as to respond to the needs of the global market. This has helped the company to achieve a reach beyond the borders.
